5 min read
A free freelance proposal template you can copy
Templates are a starting point, not a shortcut. Copy the structure below, then replace every bracket with something specific to the client. If a line could apply to any client, it is doing nothing for this one.
Overview
[Client name] needs [outcome] by [date]. This proposal covers [scope in one line], delivered in [number] phases for [price].
Understanding your situation
Right now, [describe the current state and the cost of leaving it alone]. You mentioned [specific detail from your call]. The goal is [measurable outcome], and the constraint is [budget, deadline, team, or tooling].
Approach
Phase 1 — [discovery or setup]: [what happens, what you need from them]. Phase 2 — [core build]: [what happens]. Phase 3 — [launch and handover]: [what happens].
Deliverables
You receive:
- [Deliverable one, described as a finished thing]
- [Deliverable two]
- [Deliverable three]
- [Anything explicitly out of scope, listed so there is no ambiguity]
Timeline and investment
Start [date], complete by [date]. Total investment: [price]. Payment schedule: [50% to book the start date, 50% on delivery]. Includes [number] rounds of revisions; additional scope is quoted separately.
Next steps
Accept this proposal at the link below and I will send the agreement and the deposit invoice the same day. This pricing is valid through [date].
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